The search is on for four business leaders who are ready to make a difference to Scotland’s capital.
Marketing Edinburgh – whose mission is to promote Edinburgh to the world – has revealed a fresh governance plan for the organisation; driven by the changing needs of the business.
Four non-exec appointments will be made to a brand-new Board, joining three City of Edinburgh Councillors, an Observer and Marketing Edinburgh’s Chief Executive, John Donnelly. Gordon Robertson, Director of Communications at Edinburgh Airport, will continue to lead the team in his role as Chair.
Reshaped and reduced in size in order to increase its agility, the Board is seeking entrepreneurial-minded figures from across marketing, tourism, business and education. Accomplished in their respective fields, applicants should have an enthusiasm to get involved with the promotion of the city.
Whilst a strong connection with Edinburgh is important, keen commercial acumen and a demonstrably strong track record is a must. New Board members will be expected to actively support Marketing Edinburgh in deepening partner collaboration. The team’s first task will be the creation of a three to five-year strategic plan that will echo the timing of the City Vision.
In recent months, Marketing Edinburgh has been busier than ever. From bringing the world premiere of T2 Trainspotting to the city, to kick-starting an international campaign funded by all of Edinburgh’s universities, the organisation’s relationships with private and third sectors continues to strengthen. Over the last three years, Marketing Edinburgh has completely transformed the revenue split within the organisation; Council contributions now form less than 50% of its funding base, compared to almost 80% previously.
Gordon Robertson, Chair of Marketing Edinburgh said:
“Thanks in large part to the hard work of our former board, who back these changes, Marketing Edinburgh has made substantial progress over the last few years. We’ve delivered exemplary work. But as the city changes, so must we.
“The next few months signal an exciting time for Edinburgh. By evolving, we’ll be more nimble and better able to take advantage of emerging opportunities. We’ll meet more regularly and decisions will be made more quickly.
“Those who will be offered a rare chance to help shape the way in which our great city is perceived the world over. It’s a brilliant opportunity.”
In a secondary change, Marketing Edinburgh will also establish a new advisory committee, which will involve stakeholders from throughout the city, from educators to entrepreneurs. The committee – which will number around 20 people at any one time - has been created to allow continuous, constructive conversation about the city with the city. In this way, Marketing Edinburgh can reflect Edinburgh’s diaspora of voices and opinions in its ongoing work.
The advisory committee will be finalised once Marketing Edinburgh’s new Board has been engaged. Those interested in joining the Board can apply here: http://bit.ly/2k6Ymed
Posts are non-remunerated and the deadline for application is Friday 24th February 2017.
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