Data-driven application helps associations, destinations and venues find each other directly, enabling a transparent and efficient tender process.
Conferli announced the launch of its innovative platform, a solution that streamlines the process of matching association events with destinations and venues. Conferli serves an important unmet need in the event industry - it provides conference organizers with the opportunity to make their choices based on data-driven benchmarking.
In this process, destinations and venues are matched with organizers based on their strengths and suitability, which cuts their lead time, increases their success rate and makes the tender process cost-efficient.
“Over eighty percent of all association events are small or medium-sized, with under 500 delegates in attendance. The tender process traditionally used for selecting an event destination is complex and takes a lot of time and effort,” explains Ms. Nienke van der Malen, Founder and CEO of Conferli. “Until now, there hasn’t been a simple way to match cities and venues to your needs, but with Conferli we are able to do just that.”
Next to data-driven match-making, Confeli helps to streamline the way tenders are handled by destinations and venues, enabling organizers to compare these proposals against set criteria.
Event destinations and venues also benefit from this platform directly.
“We find tremendous value in this proposition. We appreciate the fact that we can position our city in line with the most important industry standards: ranging from occupancy and access to city branding and knowledge clusters,” according to Amélie Perceau, Corporate Meetings & Incentives Manager, Prague Convention Bureau, Czech Republic, “The fact that we can be matched by our strengths greatly contributes to our branding in the long term.”
“Conferli is the innovation we need in the event industry. It takes many different organizations working together to bring an event to life, and this platform significantly simplifies the first steps of the process,” says Bas Schot, Head of the Hague Convention Bureau in the Netherlands. “We are looking forward to working with Conferli.”
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Photo Credits: Nienke van der Malen - CEO & Founder
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