Cvent, Inc., a market leader in meetings, events, and hospitality technology, today released its list of the top cities for meetings and events in Europe. European cities were previously included in the Europe, Middle East and Africa region. This year’s standalone list highlights Europe’s strength and growing popularity in the MICE industry. The list was compiled based on sourcing activity through the Cvent Supplier Network. In 2017, more than 40 million room nights worldwide and $14.7 billion of business were sourced through the Cvent Supplier Network – helping to support more than 715,000 events around the globe. For the fourth consecutive year, London tops Cvent’s European list, with Barcelona ranked as the second most popular destination for the MICE community.
Tracy Halliwell, Director of Conventions and Events at London Convention Bureau said: “London is a world class destination for meetings and events. With fantastic infrastructure, global connections and a variety of hotel rooms and state of the art venues, it’s no surprise to see we have retained the top spot in Europe. We continue to attract leading global events and conferences to the city, and we look forward to showing the MICE community the very best of London’s offerings.”
The top 10 cities in Europe for 2018 are:
To see the full list of Europe’s top cities, please visit here.
Notable trends from this year’s Europe Top Destinations list include:
“The cities featured in this year’s Top Destinations lists have invested significant time, energy, and resources into building premier locations that entice organisations, large and small, to plan meetings and events in their areas,” said Chris McAndrews, Vice President of Marketing for the Cvent Hospitality Cloud. “Meetings have become a major economic driver for cities worldwide and because of this positive impact, destinations are pulling out all the stops to attract group business, and we expect to see this healthy competition continue.”
Destinations around the world compete on a variety of factors including the accessibility of the destination and facilities for events, price and price flexibility, quality of facilities, quality of services, personal safety for attendees, and having a point of differentiation.
Cvent evaluated more than 11,000 cities worldwide featured on the Cvent Supplier Network to compile the seventh annual global list. Activity was tracked from January 2017 through December 2017 and the ranking was then determined by a set of qualifying criteria consisting of:
Supported by the European Society of Association Executives (ESAE) and the Union of International Associations (UIA), Headquarters Magazines serve the needs of international associations organizing worldwide congresses.
Supported by the European Management Assistants Association (EUMA), European Cities Marketing (ECM) and Site, MIM Europe is designed for corporate meetings and incentives planners based all over Europe.