Prague Convention Bureau has already organised the 5th international educational seminar, this time with the title “Heading to the Top in MICE Digital Era”. More than 100 participants met on 16th March at Corinthia Hotel Prague to discuss current digital trends in MICE segment.
Among the speakers of this year's seminar, which was intended especially for congress tourism professionals, representatives of local as well as foreign convention bureaus, media, local associations, public authorities and also for universities' pedagogues and tourism students were:
Panel discussion was enriched by contributions of Barbora Vinšová, Events Management Director in local PCO GUARANT International, Hana Peregrinová, Head of Congress Operations in Kuoni Destination Management Prague and Petr Marhoul, General Manager of C-IN. The whole event, which was divided into two sections, was hosted by Padraic Gilligan. Prof. Špičák initiated the first part of the seminar titled “Best Practice – Comparing Prague to Other Destinations” with an introduction of key features of a successful congress. Michael Foreman then shed light on his Kindology concept. The end of the first block belonged to Martin Sirk, CEO at ICCA, who answered the participants' questions on Prague, digitals trends and congress tourism.
Padraic Gilligan took over the role of presenter in the second part of the program. By introducing ways how to effectively use social media for MICE promoting, he initiated the afternoon session titled “Digital Marketing and Social Media in MICE”. Next speeches, given by Filip Dřímalka and Zdeněk Havelka, focused on future digital innovations. Zdeněk Havelka than introduced his vision of tourism in 2025 from the perspective of so called data driven companies.
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