"It's a crucial task for top management in each organisation, whether it is a Convention Bureau (CVB), tourist board, congress centre, airline, hotel, DMC, PCO or meeting planner, to train every employee continuously." says Pier Paolo Mariotti, ECM Summer School course leader.
Since 1987, the ECM Summer School sets out the background and context of the Meetings Industry with a focus on European and international best practices. The set-up of the event allows maximum interaction between students and the experienced meetings professionals that compose the ECM Summer School faculty. The format of the ECM Summer School also guarantees students will meet with as many counterparts as possible whether challenging and interacting with speakers and peers in plenary sessions, group work, networking or socialising.
Together and under the guidance of senior professional leaders from the industry, learnings will include, best practice, acquisition of international events, how to adapt to new trends, destination sales and marketing strategies and an understanding of the matrix of client decision making.
"As someone who is new to the industry, I found the ECM Summer School to be incredibly helpful and the entire programme exceeded my expectations. Professionally, it was absolutely relevant to my role, and the networking and connections that I made here are priceless. I am so grateful that I was able to attend and participate in the 2018 programme and I cannot thank the entire team at ECM and the faculty enough for a marvellous experience!" said Veruschka Rugbeer, Sales Officer (MIC) at South African Tourism and student during the 32nd ECM Summer School in Thessaloniki.
"Despite tackling up-to-date issues like new technology, hybrid meetings and green meetings, the winning formula has remained the same: a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business." continued Pier Paolo Mariotti, course leader.
The faculty are all members/partners of ECM and give their time on a voluntary basis - a way of giving back to the meetings industry: Lone Alletorp Callard (Wonderful Copenhagen), Nalan Emre(IMEX Group), Christian Funk (tw tagungswirtschaft), Barbara Jamison (London & Partners), Sam Johnston (Dublin Convention Bureau), Cain Leathem (GB Fitness), Sissi Lygnou (AFEA Travel & Congress Services), Heike Mahmoud (Congress Center Hamburg), Christian Mutschlechner (retired from Vienna Convention Bureau), Miguel Neves (Social Media Chefs), James Rees (ExCeL London and ICCA President), Mathias Sondermann (SAP), Dennis Speet(ICCA) and Daniel Waigl (CIRSE) led by the course leader Pier Paolo Mariotti, CMP CMM (EURAC Research).
New to the faculty this year, James Rees, Executive Director of ExCeL London and ICCA President, says "It is an honour to be part of the faculty and the host city this year. The ECM Summer School always brings together experienced event professionals to share the very best ideas in a spirit of collaboration, giving a global insight into all sectors of our industry and allowing knowledge exchange in a borderless, open forum. I am looking forward to an exciting programme here in London, a world-class city that embraces the meetings industry."
Barbara Jamison, Head of Business Development Europe at London & Partners, London Convention Bureau and host of this year's ECM Summer School: "London is a truly global city and we look forward to welcoming students from across Europe and the World to London for the 2019 ECM Summer School. Study London is also part of London & Partners and we are honoured to have been chosen as the City destination for the 33rd ECM Summer School. We value seeing international students coming together to create a multi-lingual, multi-cultural and multi-talented home in London. We hope that London will provide a backdrop of discovery and inspiration to the students of the ECM Summer School which has accelerated the career growth of so many since its establishment in 1987."