Association Day, taking place the day before IMEX in Frankfurt opens, is a free event designed exclusively for association professionals. Researched and re-designed for 2017 to focus on the greatest challenges facing associations across the world, the new three-stream programme includes an Association Management Stream chaired by ASAE, for senior professionals, covering steering your association through turbulent times, effective volunteer management, membership engagement and retention strategies and much more; Association Meetings & Events Stream A chaired by ICCA, covering effective partnerships with convention bureaux, creating world-class events, and trends in meeting formats and designs; Association Meetings & Events Stream B chaired by MCI, covering effective programme and content development, attracting and retaining sponsors and how to make events more sustainable. Association professionals can carry on conversations after Association Day at the much-loved networking reception, Association Evening hosted by Marriott Frankfurt.
One of the sessions is How can associations make their events more sustainable? covering the importance of engaging attendees and suppliers to make sustainable choices and measuring the success and value of sustainability efforts. Speakers include Roger Simons, Regional Sustainability Director at MCI Group .
RogerSimons discusses why sustainability should be a core value for organisations: “Associations are champions of their industry, profession and value. As the very real risks to our environment and social stability become more evident, many associations along with their corporate supporters and government stakeholders understand the need to champion the sustainability of their industry.
“During the session at Association Day, planners can learn how associations can adapt their event practice easily to live these values and walk the talk, with two industry practitioners giving insights in to the why, how and what.”
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