Italy at Hand, CBItalia's communication project aimed at promoting the MICE sector of international tourism, becomes a film of national identity and now is the moment for its powerful concept to explode in the creation of a new appointment format for b2b MICE. Italy at Hand, the Event, a non-conventional international business event to take place this year in Bologna from 1st - 3rd November.
Italy at Hand, the Event is structured in 3 days of business and pleasure in perfect Italian style. The excellences of Italian Meetings will meet the best in the international buyer panorama with prearranged appointments, networking and various training activities, with the guarantee of meetings between all the participants.
The event will bring 45 European buyers with a high CBItalia profile to Italy where they will be able to experience our country in all its beauty and tradition. The reference target are the buyers with the highest CBItalia profile, corporate agencies and associations, decision makers in the organisations which are key players from the whole of Europe.
The organisation of the event works in synergy with two strategic partners, Bologna Convention Bureau, the Host Destination and Plus 39 Italy, the top agency responsible for the interactive activities planned for the event's participants. Many other learning and fun activities in the Italy at Hand calendar will involve partners of international fame such as FICO Eataly world. The event will be a wonderful opportunity to discover the secret Bologna, thanks to the unique locations which will host the event such as Palazzo Re Enzo and Palazzo Pepoli.
On 27th June CBItalia will begin the selection of the top 30 suppliers of the Italian industry
and as from this summer it will be possible to bid to become the Host Destination of the 2019 edition of Italy at Hand. The winner will have the opportunity to host the best of the European market in their home destination.
Carlotta Ferrari, CEO of CBItalia says, "It is with great pleasure that I invite you all to our first CBItalia event, Italy at Hand, the MICE event for business and non-conventional activities in perfect Italian style, to be held in Bologna from 1st-3rd November. The event will be a valuable occasion for us all to promote the best of Italy to the international meeting industry."
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