This year's report includes the results of an online survey of 439 organizations in the U.S. and Europe; qualitative findings from focus groups in Brussels, New York City and Washington, D.C.; an update on social media trends in China; case studies from around the world, and insights into the impact and future of social media.
And the results are clear... Associations are exploring new platforms and showing greater confidence in their abilities to use social media effectively.
To access the full report; with key findings, detailed survey results and recommendations that will help you increase your social media ROI, please follow this link.
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.