Attendance and engagement are two key elements to ensure a successful convention or conference, according to meeting planner feedback secured by Meet Puerto Rico, the organisation responsible for bringing meetings and conventions to Puerto Rico. They regularly cite social media as not only one of the biggest opportunities, but also one of the biggest challenges for the industry. Meet Puerto Rico’s answer is Eleventes® a suite of social media services making outreach simple and affordable for today’s busy planners and a way to build attendee engagement.
“The meetings industry has always been social, but the arrival of social media has created a whole new dimension for meetings, incentive trips, events and trade shows,” said Milton Segarra, President and CEO of Meet Puerto Rico. “That’s why we have developed – in conjunction with our social media company, Sparkloft Media – programs designed to help planners with social media. It is used to help the planner increase attendance, engagement and provide content for their meetings.”
Eleventes® Offering Details
Eleventes® guides conference organisers to select the tools that are just right for their needs. They can choose from more than 200 tactics to better leverage social media before, during and after an event. The goal is to create new content that resonates with the audience; building higher attendance by leveraging the social media connections of already registered attendees, and boosting sponsorship values. It also provides up to a full year of social media support, starting when the event is still in the planning stage with pre-event promotion to on-site engagement and attendee networking through its completion and beyond.
The activities include:
Destination Marketing Organisations (DMO’s) also recognise social media as a significant opportunity – in the DMAI Destination Next study, social media was named as the number one trend to have an impact on marketing a destination.
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