Messe Frankfurt’s Guest Event Business is Thriving

21st Feb, 2018

Over 230 guest events were held at Messe Frankfurt’s exhibition grounds in 2017, attracting some 1.7 million exhibitors, visitors and participants from more than 150 nations. The most international of these events included, for example, CPHI Worldwide, the international platform for the pharmaceutical industry; Food Ingredients Europe, the global meeting place for food and drink innovations; the Frankfurt Book Fair, this year featuring France as the partner country; the International Motor Show (IAA), the international flagship event for mobility; ISC High Performance, highlight of the computer sector; or the 25th International EAES Congress, the international medical congress of the European Association for Endoscopic Surgery.

As Johann Thoma, Vice President of Guest Events at Messe Frankfurt, explains: “We play host to all event formats – from traditional trade fairs (in the B2B and B2C area) to congresses, conferences, concerts and sporting and corporate events. For us, this role goes beyond renting out our exhibition grounds – rather, we see ourselves as a partner when it comes to providing customised service solutions.” The spectrum of services on offer is broad, ranging from professional project management support to creative stand construction, security and logistics concepts and individual catering.

International guest event highlights in 2018 include ACHEMA, the leading international show for the process industry, as well as over 120 congresses and conferences (from the realms of science and medicine, banking and finance, IT and digitisation, etc.), numerous event formats throughout the exhibition grounds, and international concerts, shows and sporting events in the Frankfurt Festhalle.

The pronounced international character of these events is largely influenced by Frankfurt’s importance as one of the leading European business centres with excellent location advantages. These advantages – unmatched reachability with over 260 direct connections from Frankfurt Airport, an enviable railway network and one of the most important motorway junctions in Germany – mean that it is quick and easy to reach for visitors travelling from near and far. A hotel infrastructure with 25,000 hotel rooms, including almost 10,000 within walking distance of the exhibition grounds, meets all requirements. At the same time, the Rhine-Main region is home to established and forward-looking sectors such as finance and insurance, pharmaceuticals and chemicals, information technology and data management, and logistics and mobility. All of these factors make Frankfurt into a much sought-after destination in the international event sector.

When the Hall 12 is completed this autumn, Messe Frankfurt will have another striking building on its exhibition grounds, one that provides state-of-the-art facilities for customers and guests alike. With 33,600 square metres of flexibly usable space over two storeys, the new hall will be presented as an event venue for over 23,000 people.

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