Planners can preview one of Europe’s largest convention centres at ibtm world in November.
The CCH - Congress Center Hamburg will have 12,000 sqm of exhibition space, 12,000 sqm of foyer space and 12,000 seats in up to 50 multifunctional halls, and is set to be the largest of its kind in Germany and one of the top five in Europe. The redeveloped centre, scheduled to open in 2020, will be able to accommodate several concurrent events and the entrance hall, rising as tall as the main building, will provide additional multi-purpose space.
The CCH joins Hamburg Convention Bureau on Germany’s booth (F55) at ibtm world, taking place 27 – 29 November 2018 in Barcelona.
Hamburg continues to record rising numbers in overnight stays and was recently rated as one of the top five best cities in the world by Conde Nast Traveller (Readers’ Choice Awards 2018) and ranked 10th among ‘52 Places to Go’ by the New York Times.
A total of 3.4 million guests from Germany and abroad spent around 6.8 million overnight stays in Hamburg from January to June, according to Statistics Office North. This represents an increase of 4.6 per cent in overnight stays over the same period in 2017.
Rise in European visitors
Of the 6.8 million overnight stays, German guests accounted for 5.2 million overnight stays, an increase of 5.8 per cent. Foreign overnight stays increased by 0.7 per cent to 1.6 million. The largest group of foreign guests came from Britain – with 166,931 overnight stays and an increase of 0.9 per cent, followed by Switzerland (166,541) Denmark (155,600) and Austria (127,389).
City of innovation
Many planners are attracted to Germany’s second largest city for its growing reputation in innovation. Hamburg is home to Europe’s largest urban redevelopment which is setting the standard for the future of urban mobility, livability, placemaking, and community engagement.
The city is also a finalist in this year’s European Capital of Innovation Award, to be announced at in Lisbon this November.
Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, explains:
“Hamburg is widely regarded as a hotbed of innovation and home to advanced industry clusters. We’ve established ourselves as a place where event attendees can easily access the people leading innovation in our priority clusters, including media and IT, aviation, life sciences, logistics and mobility, creative industries, healthcare, renewable energies, and maritime industries. We look forward to showing planners how our key industries can play a key part in the success of their event.”
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