The software company dimedis has revolutionized the social media marketing of trade fairs and events together with the US/UK based Advocate Marketing solution, InGo Inc. As the exclusive representative for InGo in the DACH region (Germany, Austria and Switzerland), dimedis has integrated the social media Advocate Marketing functions from InGo into the entrance and visitor management solution FairMate. The next trade fair, which profits from this cooperation, is FIBO in Cologne, Germany, the world's largest trade fair for fitness, wellness, and health.
InGo features a suite of widgets to allow visitors to login socially and advocate for the event through recommendations to friends and word-of-mouth marketing. Using the social login from InGo, the visitor is able to register simply and comfortably. It is no longer necessary to enter personal data manually as it is now carried over automatically from the social network selected. Visitors who have logged in via the social login can now post notice of their planned visit in selected social networks when purchasing the ticket and can also see which contacts in their social network are also planning to go to the trade fair.
In addition, registered visitors are able to invite contacts via their social networks. When selecting these contacts, InGo’s socially-smart relevancy algorithm helps the visitor by preselecting the most suitable contacts for the trade fair in question.
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.