Sustainable Brands is the largest global community of forward-thinking brands and professionals: it brings together ideas and case studies for business that understand that sustainability is not just an environmental responsibility, but a key driver of brand value. This year’s Northern European conference took place in Copenhagen in September and Headquarters was lucky enough to attend.
Rémi Dévé reports
Branded as the “capital of sustainable meetings”, Copenhagen welcomed the Sustainable Brands conference with open arms. The event took place at Radisson Blu Scandinavia Hotel, part of Carlson Rezidor, known for the sustainable management of its properties around the world, and was staged – not surprisingly! – in a sustainable manner. Delegates were encouraged, among many other things, to drink tap water, to re-use towels in their room and use public transport and, even better, bikes that were available at the hotel.
Themed ‘Activating Purpose’, the conference allowed delegates to discover how brands and business leaders lead innovations with sustainability always in their minds to create scalable impact and profitability. If I had to pick one session (and there were plenty ones, short ones full of insights actually), it would be the one from Sille Krukow, Chief Behavioral Designer at Krukow, a company that develop and test behavior change interventions. Sille shared practical insights on the art and science of catalyzing practical and lasting behavior change among consumers. Quite fascinating!
It’s been a few years now since Copenhagen is a major player when it comes to organise sustainable meetings. It first came to the attention of the world when the destination hosted what was, to this day, certified as the world’s first sustainable, international political summit, the United Nations (UN) Climate Change Conference (COP15), attracting more than 33,000 people. Copenhagen boasts a vast cycling culture, green city solutions, large supply of environmentally-friendly hotels (I got a good glimpse of the Crown Plaza Copenhagen Towers, branded, and rightly so the #1 green hotel in the world), venues and restaurants and an extensive clean tech cluster.
It thus made all the more sense for the Sustainable Brands conference to take place in Copenhagen. As KoAnn Vikoren Skrzyniarz, the founder and CEO of Sustainable Brands KoAnn Vikoren Skrzyniarz, said: " Sustainable Brands is a community of innovators focused on advancing the role of brands in shaping a flourishing future. The selection of Copenhagen as our conference destination is relevant in the sense that the city has been known for a true dedication to sustainable business practices for some years now, not to forget its impressive goal of becoming the world’s first CO2 neutral capital by 2025! All in all, Copenhagen represents the perfect location to convene an ecosystem of business leaders and organisations for conversations on sustainability!"
More information on Copenhagen as a sustainable meeting destination
Twitter @copenhagencvb / @businesseventsdk
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.