Triumph Group International ha put a full stop, with the desire to look ahead, meet new demands and welcome new things. This full stop is a landmark for the Italian events agency, a starting point from which they intend to move forward with greater momentum.
In the past few months, this event organizer has seen several ongoing processes pick up speed, over a period of time that seemed to forebode an eerie calm. This structural and strategic repositioning peaked during the lockdown, making the decision of not only moving forward, but to do so by raising the stakes and heading towards a new phase. They have reinvented their own narration.
Thus, by restyling the logo and launching a new website, Triumph began to outline the features for this new brand identity, repositioning it within a familiar market with safety and competitiveness. Intuitions, skills, flexibility, technology and responsiveness are the foundations for the digitalisation process the company is going through.
“We’ve been working on the consolidation of the Group for several years, aiming for innovation and internalisation, and I am quite pleased that, on this occasion, the request for change is coming from inside the company and not just from external demands,” states Maria Criscuolo, Chairwoman of TGI. “I believe a strong creative approach and an acceleration of digital transformation will be the keys to success in our future. We are on the right track,” adds Jerome Macario, Managing Director of TGI.
Save the date for Tuesday 20 October at 12.00 PM for the virtual launch event developed in collaboration with Centounopercento.
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