Adelaide Convention Bureau Chalks Up Another Big Win

1st Feb, 2022

The Adelaide Convention Bureau (ACB) is proud to have been able to secure the Asia Pacific’s premier agrifood tech event for Adelaide in February 2023.

“As always competition for the event was fierce but Adelaide’s win of EvokeAg indicates by how much Adelaide is now recognised as a first-class destination for large scale tech business events across many sectors including agrifood,” said Damien Kitto ACB Chief Executive.

Mr Kitto said the SA Government has been a keen sponsor of the event given South Australia’s commitment to be a world leader in agritech advancement and operation. Plus SA’s agrifood credentials are already globally recognised. The Team Adelaide determination to win the bid was incredibly strong.

EvokeAG is a diverse two-day event with key themes of biosecurity, crop disease, soil, energy, irrigation, carbon farming, waste control, extension practice, rural women, young farmers and precision agriculture.

The event is expected to attract more than 2000 delegates to hear global and local sector leaders and renowned researchers discuss how best to advance the agrifood sector.

Mr Kitto said the ACB being instrumental in bringing the event to Adelaide was very satisfying. The ACB team was finding event clients keen, in a post COVID climate that seeks easily walkable space more than bustle, to utilise Adelaide’s world-leading venues (such as the Adelaide Convention Centre) and their technology plus the wide range of new and refurbished first class hotels.

“These delegates will bring SA some 8000 bed nights and this equates to a spend on hotels, restaurants and winery visits by business event delegates of more than $600 a day while a tourist brings in a far more modest $179 a day, he said.

“Of course, that is only the short-term benefit. Business events have a vital economic tail and the SA Premier has stated the event is expected to create 70 jobs and $7.4 million. That is without taking into consideration the jobs and economic boost to the State from knowledge transfer, research collaborations and business partnerships that make up the economic tail from the business event.”

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