Auckland Launches Business Events Fund

12th Apr, 2021

The Auckland Convention Bureau has opened applications for support through the Auckland Business Events Fund. The program is targeting business events that drive visitation to Auckland and “enhance the region’s reputation as a global events destination,” comprising a series of contestable funding rounds for events to be held in the region through until 30 Jun 2024.

The Auckland Business Events Fund is part of the NZ Government’s $50 million Regional Events Fund, which is designed to stimulate travel between regions through holding events, supporting the tourism and events sector, and “helping to replace some of the spend lost from international tourists due to the COVID-19 pandemic”. Applications will be assessed based on economic, social and sustainability criteria, with weighting towards their economic benefit, replacing the loss of international visitation and assisting to create opportunities for exposure of Auckland’s key sector industries and industry advocates.

The Auckland Business Events Fund, available through REF support, allows for contestable funding rounds that will be used to focus on developing, securing and/or enhancing new and existing business events for Auckland that ensure economic benefit to the region is maximised and the region’s assets and venues are optimised, whilst also encouraging out-of-region visitation.   

NSW Events Support 

The NSW State Government has announced $5.5 million in funding to support business events, conferences and conventions across the state. The Business Events Industry Support package is part of a wider $51.5 million funding deal designed to encourage people back into the Sydney CBD, re-ignite live music across the state and support jobs in accommodation, entertainment and tourism, according to NSW Tourism Minister Stuart Ayres.

As well as the $5.5m for business events, there is $20 million for up to 200,000 x $100 CBD accommodation vouchers, $2 million for a tourism industry marketing support package via the Love NSW campaign, and $24 million to Destination NSW for a Live Music Support Package. Ayres said supporting the business events sector was vital as NSW continued its economic recovery from the pandemic.

To find out more, head over to Auckland Convention Bureau’s website.

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