Poland's participation at IMEX Frankfurt 2023 was a resounding success. The event served as a platform for networking, collaboration, and leaving a lasting impression on visitors, solidifying Poland's position as a premier destination for hosting events in Central and Eastern Europe.
At this year's IMEX, the Poland Convention Bureau team embraced the power of sensory marketing to create captivating experiences and evoke positive emotions among our guests. With a strong focus on engaging the subconscious of consumers and visitors, Poland aimed to leave a lasting impression. The Polish stand boasted an impressive lineup of 18 vendors, each showcasing their exceptional products and services. The event also witnessed scheduled business meetings at the national stand, further highlighting the dynamic networking opportunities their presence generated.
This year Poland exhibited stand with a zone for conversations and networking. Poland was delighted to be an ICCA`s stand neighbour, many memories from the 61st ICCA Krakow Congress came back.
"As someone who has been an avid participant in the IMEX fair for many years, I can confidently say that my experiences and insights have been invaluable since 2004. However, this year holds a special significance for me as I find myself overwhelmed with happiness and pride in witnessing the remarkable achievements of the Poland Convention Bureau team, in collaboration with industry professionals. Our collective efforts, spanning from curating captivating music experiences to meticulously managing every detail of our stand,, have culminated in an unparalleled sense of accomplishment. We witnessed a positive feedback from the visitors," shares Aneta Książek, Head of Poland Convention Bureau.
Poland is well known for its hospitality so serving 10 tasty Sękacz cakes straight from the Podlasie region and many premium sweets and local produce was not a surprise. Partners conducted over 300 officially scheduled business meetings on the Polish stand. Furthermore, numerous unofficial meetings took place throughout the expansive premises of Messe Frankfurt and during additional events, amplifying the networking possibilities and expanding collaboration prospects.
"During the course of two days, the dedicated team at Poland Convention Bureau conducted over 30 scheduled business meetings. We had the privilege of discussing possibilities of cooperation with esteemed meeting professionals from Europe, Asia, and the United States," reveals Jaroslaw Marciuk, Chief Marketing Specialist at Poland Convention Bureau. "It was particularly noteworthy to witness the keen interest from US representatives who explored the potential of Poland due to many major investments of American IT companies in our country - the leader of Central Europe. This presents a remarkable opportunity for the growth of events, incentive travels, hotel bookings, and unique services within the Polish MICE industry," adds Marciuk.
This year at IMEX, the PolandCVB team was focused heavily on sensory marketing. This was the way to affect the subconscious of consumers and visitors by generating positive emotions and experiences together with our guests. Polish Team also wanted to contribute in a special way to IMEX`s Human Nature theme of this year's trade show.
Music is a universal language that transcends barriers and connects people on an emotional level. It has the power to evoke a wide range of emotions, express individual and collective experiences, and foster a sense of community.
Each day kicked off with an invigorating event called Musical Mornings, located in the lively Galleria between Hall 8 and Hall 9. It was impossible not to notice it, and most importantly to hear it. The captivating melodies and mesmerizing voice of Basia Giewont echoed through the space, captivating the attention of everyone passing by. The atmosphere was electric as participants made their way to their stands, with many stopping to enjoy Basia's performances and capturing them on videos to relive the musical magic later.
At the end of the second day, Musical Happy Hour at the Polish stand attracted many fair participants willing to try Polish delicacies. The Musical Happy Hour attracted many trade fair participants who joined in the collective singing and they generated a lot of positive emotions among the guests and exhibitors at Messe Frankfurt It was a Happy Hour of strengthening human relations at the Polish national stand.
In total Poland delivered 5 hours of live music (Galleria, and Hall 9) and 1 Musical Happy hour at a Polish stand G440 (Hall 8).
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