Repurpose with Purpose in Cairns and Great Barrier Reef

Already boasting an extensive sustainability story, premier business events destination Cairns & Great Barrier Reef has added to and elevated its narrative through the unique ethos of ’repurpose for purpose’. Demonstrated by the thoughtful transformation of historic venues and stunning natural spaces, all set against a World Heritage backdrop, the region has taken its sustainability credentials to the next level.

At the heart of effective waste reduction strategies lies the concept of reuse. This is exemplified by repurposing unique and historic venues initially designed and built for alternative purposes. Such transformations not only reflect a commitment to conservation and preservation but also serve to enhance the broader sustainability goals of the region.

Cairns & Great Barrier Reef proudly present business events a rich selection of unique reimagined off-site venues. Through the innovative repurposing of these iconic sites, they elevate events to extraordinary levels, intricately weaving sustainability throughout the business events experience. They create ideal spaces for individuals to connect, feel appreciated, and draw inspiration from their surroundings.

Leading the repurpose journey and a testament to creativity and innovation, the iconic Tanks venue (below) features three World War II naval oil storage tanks rich with history and character. On show are the original, striking oil-stained timber columns within the Tanks all nestled within the breathtaking Cairns Botanic Gardens

Additionally, the Cairns Cruise Liner Terminal, Port Douglas Sugar Wharf, the Mill, and Hemingway’s Brewery have also transformed into stunning event spaces, telling a story of craftsmanship from a bygone era and featuring exposed original timbers and ornate wooden trusses. Authentic wall cladding and traditional iron and lead fixtures ooze rich character while breathing new life into these previously forgotten spaces.

In Cairns city, the repurposing of original buildings has seen the revival of charming city laneways. Wolf Lane Distillery beautifully repurposed a red brick horse stable from 1905. Meticulously restored to its original glory, peeling back layers to reveal its original character, the space has transformed into a bustling cocktail bar and outdoor laneway event space.

Next door, the Heritage-listed Cairns Art Gallery originally served as one of the government buildings in the newly established port of Cairns. During the repurpose, architects preserved the original balconies and stairways, creating an event space full of historical charm while embracing contemporary elements.

However, the embrace of repurposing has not just been left to discarded and forgotten buildings. Diversifying a working sugar cane farm to create longer-term sustainability, The Sugar Shed (cover photo) is a thoughtfully transformed corrugated iron farm shed with original doors that sweep open to reveal vast fields of lush sugar cane nestled at the foot of the majestic mountain range. At sunset, delegates can watch as the sky gradually shifts from deep blue to vibrant pink and orange as the cane sways gracefully in the breeze.

From history to heritage and timber to tanks, Cairns & Great Barrier Reef are leading the way, building on traditional sustainability by repurposing historic and unique venues and diversifying working venues that authentically bring the region’s sustainability ethos to life.

Contact information

Tara Bennett, Partnership & Event, Tourism Tropical North Queensland
T: +61 428 581 404
Email: tara.bennett@ttnq.org.au