A free customisable promotional video has been created by Business Events Wellington (BEW) to help conference organisers attract international delegates to New Zealand’s capital city.
The delegates promo video, entitled "There’s more on the agenda", focuses on the conversations of three international delegates, all heading to Wellington for their conferences.
Each delegate talks about the reasons they’re excited about their trips to Wellington – walkability, making new connections, the array of high calibre speakers and world-class facilities among them.
While Covid-19 means Wellington can’t currently welcome international delegates, the BEW team is looking ahead to when it can.
“We acknowledge people can’t come here at the moment but we want to be prepared for when they are next able to,” says WellingtonNZ General Manager David Perks.
The video is designed for conference organisers and associations to attract as many international delegates as possible to their conferences and events in Wellington, Covid-willing.
“Our job is to support our clients by providing collateral and this video does just that,” says Mr Perks.
The video is designed so that specific conference details can be added at the beginning and end, providing a tailored view to attract international delegates to Wellington.
“If clients had to each create a video like this it would cost them thousands of dollars. Instead, we have created one that can be customised for each event to save them both time and money while also promoting Wellington to delegates,” says Mr Perks.
The new video is one of a number of resources BEW has in its toolkit to help clients successfully promote their conferences in Wellington and, in turn, provide delegates with an unforgettable experience.
There’s also the Wellington Business Events Guide, a comprehensive guide that contains all the information required to plan a conference or event in the region.
Other helpful tools include hotel and venue capacity charts, sample itineraries, additional promotional videos and a communications guide to connect with local and national media.
With the help of these resources, conference organisers and associations will help delegates descending on Wellington to enjoy the change of scenery and the escape from the daily grind.
Recent figures back that up - findings from a delegate survey shows 98 per cent of respondents recommend Wellington as a conference destination.
As one delegate said: “I've been there several times for conferencing and it exceeds expectations every time - Wellington is the ‘best little city in the world’.”
Not only is Wellington centrally located in New Zealand, it’s also the perfect springboard to see the rest of New Zealand.
Watch the video or request a bespoke video here.
Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.