Sarawak Special MICE Destination Report

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Located on the island of Borneo, Sarawak is the largest state in Malaysia and remains in 2023 a leading choice for convention and exhibition organisers from around the world due to its vast partnerships, strategic research and development areas, and state-of-the-art meeting facilities.

The destination also boasts of its extensive business reputation and international hospitality surrounded by a breathtaking environment that makes it perfect for incentive travel. Sarawak's capital, Kuching, is the seat of the Sarawak Government and is the economic epicentre of the state; while other cities such as Sibu, Bintulu and Miri also serve as hubs for business events.

Read more about Sarawak's characteristics as a must-visit MICE destination, how they overcame the downturn in event gatherings during and after COVID-19 and what steps they have taken for the post-pandemic resumption of events. 

Discover in this guidebook updates on Sarawak's accommodation and meeting spaces, legacy standards, the region's industrial ID and sustainability measures.

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Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.