This strategic collaboration enhances IAPCO's robust presence in Frankfurt, building upon an existing partnership with Messe Frankfurt, the renowned trade fair, congress, and event organiser.
Enhanced capabilities enable sales and marketing teams to improve trade show performance and ROI through automated appointment scheduling and universal lead capture.
Since its founding in 1992, Meeting Media Group, publisher of Headquarters Magazine (HQ), has been a trusted guide and voice for associations and the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.