Association Research Consultancy
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Our association research consultancy helps destinations, convention bureaux, DMCs, and venues attract high-potential association events. With a tailored, research-driven approach, we identify congresses that align with your destination’s strengths, delivering qualified leads and strategic insights to enhance your success in the association market. Our approach is based on a well-defined association meetings strategy that connects destinations with the most relevant and impactful global events.
Our approach goes beyond the essentials. With a dedicated research team, we dive deep into your destination's intellectual capital, key industry sectors and academic strengths to ensure a compelling case for international associations. From identifying relevant events to working directly with association headquarters and local hosts, we help you understand what decision-makers are looking for, so you can create bids that stand out. By aligning your destination’s expertise with current global MICE insights and trends, we help you anticipate what international planners are prioritising in their decision-making.
Our Services:
✔ Association research – Build a strong pipeline of potential congresses
✔ Lead generation – Identify and secure valuable opportunities
✔ Bid support – Develop compelling, competitive bids
✔ Ambassador programme – Create and support local advocacy networks
✔ Industry representation – Manage exhibition stands, meetings, and event attendance
✔ Buyer recruitment – Organise fam trips and hosted buyer programmes
✔ Sales activity – Execute sales missions, showcase events, and networking dinners across Europe
✔ Strategic consultancy – Grow your destination’s share of the association market
✔ Research-based white papers – Leverage insights to strengthen your positioning. These reports not only inform strategic planning but also reinforce your destination’s thought leadership in associations, giving you an edge in competitive bidding scenarios.
Maximise Your Visibility with HQ Magazine
As part of our service, we can enhance your destination’s exposure through HQ Magazine, crafting compelling content that resonates with association decision-makers through featured articles, expert insights, or research-driven reports.
Whether you’re refining your association meetings strategy or elevating your reputation through thought leadership in associations, we offer tools that translate insight into action. Let’s start the conversation. Contact us today to explore how we can help position your destination for success.
