HQ #95 - August 2020 Edition

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Here we are again, in the middle of August, while we have already learned to normalise pieces of an apparent dystopia. No meetings, no travels, associations cut in half and new working methods streamlined at a distance.
This experience economy, to which our entire community and partners dedicate their activity and talent, remains at the rear of our possibilities, but if we reach any conclusion in HQ#95, it's this: virtual events are not a substitute for face-to-face meetings.

In our summer edition, we added a new chapter to the Coronavirus VS MICE section with a long essay on the aviation sector, information on convention bureaus around the world and an interview with the digital platform, Interprefy.

In our section dedicated to associations, we looked at why your association is today more important than ever, how to prepare for post-pandemic challenges and how essential it is to have a strong brand strategy in 2020.
We had a chat with the International Live Events Association and the European Business Aviation Association and Jeffer London asked: "Are you as agile as your members?

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