If there’s one thing that we can say about digital disruption, that has to be that we will not stop it. The transformative force changes organisational structure, the customer journey, and the design of products and services. In this article, we discuss common challenges faced by healthcare organisations, not-for-profits, and associations due to the digital revolution, and how technology can help leaders develop and use strategic tools to make the digital transformation work for their organisations.
Digital Disruption In Healthcare
According to Forbes, healthcare is one of the industries set to become the top digital disruptors of the future. However, many organisations involved in healthcare struggle with issues like data overload and duplication of information due to the unfortunate lack of integration across different IT systems; and confidentiality breaches.
Health information technology can facilitate data management and patient engagement, helping organisations plan strategically to stay at the forefront of healthcare innovation. The benefits of new technologies go from improved reporting and monitoring to accurate prediction and simulation models, actual data and performance analytics, and stronger security.
New Technology And The Not-For-Profit Sector
Digital transformation trends have not overlooked the not-for-profit sector, yet according to a survey, only half of the non-profit executives believe disruptive tech will impact the non-profit sector.
The practical use of innovative technologies can help not-for-profits become more efficient, transparent, and collaborative. Digital transformation processes can help not-for-profits rise to everyday challenges, such as:
Digital Transformation In The Association Industry
Digital transformation in the association industry brings many opportunities as well as challenges, including:
Overall, professional associations today need to become agile and adaptable in an environment that demands a flexible and personalised approach one of the cornerstones of digital transformation in the association industry.
Trends And Tools For An Effective Digital Strategy
The following trends and tools play a crucial role in today’s changing digital landscape, so organisational leaders and executives should become familiar with them to streamline the management of their resources and operations.
Big data has already shown its benefits at a large scale. For example, since the implementation of Big Data and machine learning applications in 2015, the NHS has reduced its expenditures by nearly £600 million. Integrated data analytics and the resulting insights have proven invaluable when offering improved patient care, so the benefits are not only financial.
In addition, mHealth (wearables and health-related mobile apps) is expected to be one of the fastest-growing trends in the healthcare market. Apps and wearables provide end-users with valuable and personalised information that can complement the association’s strategy and mission.
Association leaders and executives need to take the initiative in embracing the digital disruption, learning how it can benefit their sector, and not being afraid to experiment and leverage the tools provided by disruptive technology. This type of technology is naturally suited to the creation of global strategies, and so it can help organisations become more efficient, have a more significant impact, and generate lasting positive impressions. Why not start creating your roadmap to success in the digital era today?
This article was provided by the IAPCO member Congrex Switzerland. Congrex Switzerland is an internationally operating agency delivering integrated solutions especially for non-profit clients. Author Frank M. Waechter.
Congrex Switzerland Ltd.
Silvano Schaer, Head of Sales & Marketing
Phone: +41 61 686 77 77
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