UFI, the Global Association of the Exhibition Industry, successfully held its first-ever Asia-Pacific week!
With its continued commitment to bring together members and exhibition industry professionals in person, UFI created and launched UFI Asia-Pacific Week in place of the regular annual Asia-Pacific conference. This initiative allowed members as well as the wider community to gather face-to-face despite travel and gathering restrictions.
These were member-led activities across the region. The entire UFI team would like to thank all of the activity organisers – especially the UFI ambassadors who organised these events at the local level.
The UFI ambassadors in ten different markets organised activities in the last week of March. The following is a recap of what the members organised across the region:
Mark Cochrane, UFI’s Asia-Pacific Regional Director, remarked “In Asia, the pandemic is finally receding, so UFI wanted to bring our members together for a bit of fun and networking. The result was more than a dozen member-led gatherings across the region from Tokyo to Sydney to Singapore. This week, UFI members organised networking cocktails, one-day conferences, golf outings, waterfront walks, food donation drives and more. UFI Asia-Pacific Week in Asia was a great success – and all because of the energy and creativeness of our members. Once again, this demonstrates that one of the great strengths of UFI is our global community.”
Kai Hattendorf, UFI’s CEO & Managing Director added, “Keeping communities engaged and connected through the pandemic has been a challenge, for sure. But as the activities around UFI Asia-Pacific week show, we are coming out of this difficult time – eager to re-connect as colleagues, and now with our customers as shows across the region reopen!”
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